Mythbusters: SEO or Not – Part Two

By Sebastien

Welcome back to MythBusters, where we take SEO myths and tell you the facts behind them. In part one, we navigated the truth behind budgeting for SEO, how website design affects search engine optimisation and keyword stuffing. Let’s get into part two, where we’ll dive even deeper into content changes, pay-per-click advertising and why it’s so important to monitor your website regularly.

Myth #1: Websites can be left unattended

Busted: If you let your physical store get run down, with peeling paint or broken windows, the feeling will be uninviting and perhaps turn business away from your door. The same can happen with a website, leaving a website to be outdated, with broken links and old content will not only be uninviting for customers but can also push your site down the rankings as search engines rank based on the activity levels of a website.
Regular maintenance of a website with up to date information, plenty of new images, and fresh content will invite customers to learn more about your business and help you build your online presence. With this in mind, Showroom Network is happy to offer monthly content creation in all our packages, tailoring content to your target audience. We aim to make sure your site ranks well, and to do this we know that you need good, quality content.

Myth #2: PPC Guarantees Higher Organic Rankings

Busted: PPC (Pay-Per-Click) Advertising offers a powerful tool to drive immediate traffic to your website, but it’s important to know that this is limited to paid search results, with PPC results returned at the top of the search engine page, distinct from the organic rankings.
While you might be able to rank at the top with PPC, if your site isn’t optimised to land at the top of organic search results, the PPC result places will cost a lot of money.

We leverage PPC for a targeted traffic boost, while also maintaining a good website with regular, fresh content that pushes organic traffic to your website.

Myth #3: Content Changes Lead to Immediate Ranking Boosts

Busted: You’ll notice one of the main themes amongst these myths is the concept of content changes, but we don’t want to give the wrong impression, changing the content of a website will not immediately push your website to the top of search results. However, Search Engines regularly look at websites and updating content gives search engines fresher content to look at and rank. However, simply updating your content isn’t a magic bullet for SEO success. Significant ranking improvements often require a comprehensive approach that incorporates various strategies beyond just content updates. These strategies might involve optimising your website’s technical aspects, building high-quality backlinks, and refining your keyword usage.

Myth #4: Meta Tags Don’t Matter

Busted: The first impression from any website for search engines and users are the meta tags the website uses. While meta descriptions and tags no longer hold the same power they used to, they still have a crucial role in ensuring search engines know what your content is about.
Meta Descriptions are a small, concise summary of your website’s content, displayed below the page title in search results. While meta titles are the title at the top of the search results, this should be clear, concise, informative and using target keywords. At Showroom Network we will audit your website if you have one and ensure all meta descriptions and titles reflect exactly what they need to in order to push your site to the top of search engine results.

Myth #5: Lengthy Content Always Equals Better Rankings

Busted: When it comes to SEO success, word count can sometimes become a misleading benchmark. While it might be important to produce a large deep dive into a specific topic, it’s important to remember that length alone isn’t a magic formula for ranking at the top of search results. Prioritising content that is both informative and engaging is much more valuable to audiences and therefore more valuable to customers as well.

When we create monthly content, we make sure we target quality over quantity, avoiding keyword stuffing and prioritising clear, concise content that is easy to understand and navigate. With depth over fluff and engagement over monotony, in aiming for these targets, we avoid unnecessary padding, and instead incorporate visual elements to our content which engages users.

To Conclude..

By debunking these common SEO myths, we hope you’ve gained valuable insights to navigate the complex world of online marketing, and now, equipped with accurate information you can make informed decisions regarding your online presence.

Showroom Network is on hand to help you with anything you may need. We offer personalised packages which we’re sure will help your online presence grow and increase your business, but if you don’t believe us, just check out our ever growing portfolio.

Get in touch with us today to learn more about how we can help your online presence.