SEO & The Holidays: Celebrations or Commiserations?

By Sebastien

T’is the season, and with that in mind, we are delving into how best to optimise your SEO for the holidays. Bringing with it festivities and joy, the holidays also brings a surge in searches around certain keywords, so let’s see how best to optimise for this time of year.

Capitalise on Seasonal Topics

Got a new Christmas Sale? It’s time to get it online! Using tools to track keywords means we can create content around the holidays that is tailored towards both your business and the season. If you are a kitchen showroom with a new hob to show off, a Christmas Cooking Day could be a good idea – did someone say chicken sandwiches? With the New Year brings change and relaxation, so why not advertise a new bathroom range to your customers to bring in the New Year in a comforting and calming environment.

Update Existing Content

If we notice some of your content has done better this year than others, Christmas and the holidays are the perfect opportunity for us to refresh your content and add in new keywords. The other main priority at Christmas is to get your site fresh and renewed for the new year, so we take the time to monitor the images we use on your site and enhance any descriptions and writing we can.

Optimise for Mobile

The holidays new searches usually bring a new influx of devices, ensuring that the websites we produce are optimised for mobile and tablet devices means no matter the device we can ensure customers can visit your website year round with fast load times and responsive designs.

Fast Loading Times

Our Servers work hard year round but the Holidays bring a whole new challenge, we make sure our servers can handle the load and therefore will never compromise your load times on your website, especially not in one of the busiest times of year.

Plan Ahead

Our content is always planned months in advance, we constantly monitor changes in topic research and keywords to ensure content can continue to go ahead when we have planned it however our month ahead plans mean we know just what to say after the holidays to ensure your business doesn’t come back in the New Year to a new low.

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